blurine

Analyzes your urine in seconds


    Problem


    Late detection of lifestyle diseases


    Background


    Unbalanced pH in your body

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    If your urine pH is very acidic or too alkaline it means one of two things:

    • You have a lifestyle disease (cancer, diabetes, obesity eg.)
    • You are more prone to getting a lifestyle disease

     

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    Urine pH of terminal cancer patients almost always runs between 4.0 and 5.5. When the cancer goes into metastases the pH drops even lower.

    Your urin pH is a health-indicator

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    The blood pH never changes, which is why we are looking at urine pH to see how hard your body may or may not be working to maintain the blood pH. 

    1. Individuals with serious diseases, such a cancer, may have pH values near the limits of or even outside normal ranges. Blood pH, however, is kept within much more narrow limits.
    2. Home testing 

    Hypothesis

    We are able to identify and prevent lifestyle diseases if we keep analyzing our urine pH

    Solution


    Urine pH color-indicator in your toilet water 

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    Identify lifestyle disease 

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    Blurine can help identify lifestyle diseases in its prior phase. If your pH color starts to change over a periode of time, you have a lifestyle disease or you are going to get a disease over time. 

     

    Prevent lifestyle diseases

     Blurine helps you regulate your food intake during the day to get to a more alkaline environment in the body. Under a pH of 5.3 you can not assimilate vitamins or minerals. Optimal pH is 7,35

    Blurine helps you regulate your food intake during the day to get to a more alkaline environment in the body. Under a pH of 5.3 you can not assimilate vitamins or minerals. Optimal pH is 7,35

    Balancing your pH will assist in cancer prevention, weight loss, reduction of inflammation, improved heart and bone health, and better energy levels. 

    Your diet may determine how acidic or alkaline your urine is. For example, if you eat a diet low in meat and high in fruits and vegetables, you’re more likely to have alkaline urine. Those who consume higher amounts of meat are more likely to have acidic urine.


    Sales Channels

    • E-commerce (direct to customers)
    • Retail: Supermarkets, drugstores, convenience stores, fitness chains 
    • Distribution 

    Competetive Landscape

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    Urine test strip

    • Takes a lot of time to see the result
    • Not a part of toilet 'peeing routine'
    • Not consistent results 
    • Expensive
    • Difficult to use for children and elders 

    Market Trends

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    • consequence of the alarming state of global health --> both supply and demand for services and products that promote good health have increased exponentially

    Self Medication

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    • Preventative/Personalized Health: $433 billion market – with 78% growth (from $243 billion) since 2010.
    • Social media marketing & influencers --> 

     

     

     

    Take pic of shit sent to app

    In 1964, only 1 person in 214 contracted Cancer. Today it is 1 in 3 females and 1 in 2 males.

    Target Market

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    Business Model 

    Product Timeline

     

    Financial Projections

     

    Funding

    pH-level change within 1000 persons

     

    Budget

     

     

    Team