Uricator

Analyzes your urine

See the results of your diet within seconds


    Problem - Unhealthy lifestyle 


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    • In 1964, only 1 person in 214 contracted Cancer. Today it is 1 in 3 females and 1 in 2 males.  

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    Unbalanced pH in Your Body

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    If your body pH is very acidic or too alkaline it means one of two things:

    • You have a lifestyle disease (cancer, diabetes, kidney disease, obesity eg.)
    • You are more prone to getting a lifestyle disease

    Balancing your pH is a simple way to improve the health of your entire body. It will assist in cancer prevention, weight loss, reduction of inflammation, improved heart and bone health, and better energy levels. We are looking to see how acidic or alkaline your body chemistry is. The blood pH never changes, which is why we are looking at urine and saliva pH to see how hard your body may or may not be working to maintain the blood pH.

     Uricator helps you regulate your food intake during the day to get to a more alkaline environment in the body. Under a pH of 5.3 you can not assimilate vitamins or minerals. Optimal pH is 7,35

    Uricator helps you regulate your food intake during the day to get to a more alkaline environment in the body. Under a pH of 5.3 you can not assimilate vitamins or minerals. Optimal pH is 7,35

    The management of the pH factor is important to our body's primary regulatory systems especially in breathing, circulation and body waste eliminations. Food can help you achieve pH balance. Highly acidic foods include prunes, blackberries, chocolate, walnuts, beef and cheese. Foods with high alkalinity include watermelon, asparagus, spinach and olive oil. Eat a variety of fruits, vegetables and grains to counter your acidic and high alkaline pH. Always hydrate with water daily, limit your alcohol use and follow medication instructions on the label to prevent high acid pH.

    Your urine pH is an instant health-indicator

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    The blood pH never changes, which is why we are looking at urine pH to see how hard your body may or may not be working to maintain the blood pH. 

    1. Individuals with serious diseases, such a cancer, may have pH values near the limits of or even outside normal ranges. Blood pH, however, is kept within much more narrow limits.
    2. Urine pH of terminal cancer patients almost always runs between 4.0 and 5.5. When the cancer goes into metastases the pH drops even lower.

    3. Home testing 

    Hypothesis

    We are able to identify and prevent lifestyle diseases if we keep analyzing our urine pH

    Solution


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    See the results of your diet within seconds

    Identify lifestyle disease 

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    Uricator can help identify lifestyle diseases in its prior phase. If your pH color starts to change over a periode of time, you have a lifestyle disease or you are going to get a disease over time. 

     

    Prevent lifestyle diseases

    Balancing your pH will assist in cancer prevention, weight loss, reduction of inflammation, improved heart and bone health, and better energy levels. 

    Your diet may determine how acidic or alkaline your urine is. For example, if you eat a diet low in meat and high in fruits and vegetables, you’re more likely to have alkaline urine. Those who consume higher amounts of meat are more likely to have acidic urine.


    Sales Channels

    • E-commerce (direct to customers)
    • Retail: Supermarkets, drugstores, convenience stores, fitness chains 
    • Distribution 

     

    Marketing

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      Competetive Landscape

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      Urine test strip

      • Takes a lot of time to see the result
      • Not a part of toilet 'peeing routine'
      • Not consistent results 
      • Expensive
      • Difficult to use for children and elders 

      WC Blocks

       

      Market Trends

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      • consequence of the alarming state of global health --> both supply and demand for services and products that promote good health have increased exponentially

      Self Medication

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      • Preventative/Personalized Health: $433 billion market – with 78% growth (from $243 billion) since 2010.
      • Social media marketing & influencers --> 

      Poop Apps

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      Target Market

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      Business Model 

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      Product Timeline

       

      Financial Projections

       

      Funding

       

      Budget

       

      Team